Planning for a Profitable Holiday Season - Christmas in July

Welcome to the first episode of my special Christmas in July series! If you’re spending time on the beach or by the lake and all of the Christmas talk in your social media feed is making your head spin, stay with me for just a minute.

When July hits and Q3 begins, retail professionals know that now is the time to make sure you are prepared for the Holidays. It is not at all unusual for Retail Shops and Craft Fair Businesses to bring in as much as 40-60% of their revenue in the 4th Quarter. So let’s make sure we are ready for it, so that we can maximize those seasonal profits, while still enjoying our own holiday schedules.

So grab your caffeine of choice, and let’s dive in.

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