The holidays are over, you’ve packed away all the Christmas decorations from your booth, and now it just feels... eh.
It’s tempting to simply set everything back to how it was before Thanksgiving. However, that’s not the best way to recapture your customers’ attention!
Here are 5 Steps for Resetting Your Booth to Jump-Start Sales in the New Year!
One of the biggest challenges for booth sales in a single location (versus pop-up markets) is that the bulk of your customer base consists of repeat shoppers. While this is great for building relationships, it also means you have to work a little harder to grab their attention—especially if they think they’ve already seen everything you have to offer.
Here’s a step-by-step guide for resetting your booth to really jump-start your sales.
Before You Start:
Step back and take “before” pictures from all angles! These will be important later.
#1 Empty Every Shelf & Clean Everything
I didn’t promise this would be quick, but sometimes the only way to do something right is to give it the time it deserves. Schedule a full day for your reset and arrive as early as store hours allow.
Bring plenty of empty boxes or tubs and completely empty your shelves and displays. Dust and wipe down each piece as you go.
Once everything is cleared, dust, clean glass surfaces with Windex, and sweep or vacuum the entire space.
#2 Rearrange the Traffic Flow
Have you ever noticed how, when there’s a detour on your usual driving route, you suddenly pay more attention to your surroundings? That’s the effect we want for your customers.
If they’re accustomed to your booth’s layout being a certain way, change it up! Rearrange the flow of traffic in your space, even if it’s just swapping larger display pieces or reconfiguring furniture.
For smaller setups with shelving displays, move your key products from one side to the other, or shift them up or down a shelf. The goal is to create a fresh perspective for your visitors.
#3 Restock the Product & Check Tags
Now that you’ve cleaned and adjusted the base of your display, start adding your products back. As you do this, check all your price tags to ensure they’re:
Accurate
Legible
Neatly presented
Replace any bent or ripped tags with fresh ones to maintain a polished look.
#4 Compare to Your “Before” Pictures
Take a look at the “before” pictures you took earlier. What stands out the most in each photo?
Now revisit those same spots in your booth. Does the same thing catch your eye? If so, shuffle things around so customers see something new at a glance.
Make sure your newest or most eye-catching products are prominently displayed to grab attention immediately.
#5 Decide What’s Next
With your booth reset and all your products handled, take a moment to reflect:
Are there product categories that need replenishing?
Could certain areas benefit from new display elements like risers, shelves, or a fresh backdrop?
Did you notice customers gravitating toward specific sections? Should you adjust anything to make high-interest areas more prominent?
The key to a successful booth reset isn’t just the transformation itself—it’s setting yourself up for success in the months ahead. Use this time to develop a plan that will carry you forward. Keep a notebook handy to jot down any ideas or observations as you work.
That’s it! Now go reset your booth! Don’t forget to share your “before” and “after” pictures on social media, and tag me @vendorboothcamp — I’d love to see what you create!
