When you are running a Retail Store, one of the mindsets you are working with is a customer always being able to tell themselves, ‘I’ll go next week.’ When your store front is always there the urgency to go shop isn’t… So how do we create urgency without running a sale? Well one hope is that your products are so in demand that announcing restocks pushes people to shop before you run out, but if you aren’t there yet, the best way to create urgency in a retail setting is by creating special events that customers don’t want to miss out on.