If you’ve heard me talk much about pricing you’ve heard me say that you don’t need to discount your handmade products if you can help it. This has a tendency to train your customers that the prices are arbitrary and can be changed or discounted at will. Your time and skill should be compensated, and you are running a business so it is imperative that you build profits into your pricing otherwise you won’t be able to sustain the expenses that come with it.

However, that doesn’t mean you never run a sale or a discount, but it’s important to know why you are doing and to pick the occasions wisely.